


Basically, we're taking on 2012 with a lot of ambitious additions to the shop, and we've had the incredible privilege of working with Forrest (aka culturejam) to design a specialized line of kits. This kit is going to sound great (of course.. CJ designed it!!), but our end goal has been to design it for the DIYer-to-be, who has never tried their hand at pedal building before, by using PCB mount pots, on-board Current Limiting Resistor, a PCB for the 3PDT switch, a 7-Conductor Ribbon cable from the switch to the main board, and some other newbie-friendly amenities. We see it as an opportunity to go out and grow the community from completely new crowds of people. Our aim with this is not to just 'shuffle the deck' with the kit-buying population, but rather create a new entry-point into that addiction. See it as DIY evangelism, I suppose. We're planning on hitting up some larger forms of promotion, such as in popular audio magazines and websites and whatnot, so look forward to lots of new faces/avatars around the forums!
Forrest has better details and vocabulary for what this first kit is, but I just wanted to let you know we're super pumped about this, and can't wait to show off all the fun build documentation, instructional video(s?), promo, and other stuff involved with this endeavor.
I'll let him chime in and fill in the gaps I left
