I understand wear. I have a Gibson Les Paul Faded Special that I bought in early 2007. It's fallen flat on its face a few times, the finish is wearing off from my arm rubbing up against it, and I had to have a tuner reattached because I broke it off while purposely hitting the headstock against a microphone stand. These are all due to normal use or my choice (yes, the microphone thing was one of these >

). I happily accept all of these dings and smudges as "character" or "battle damage" or good ol' wear and tear. I do not accept a ding on a brand new instrument caused by a salesperson who was being careless. That does not fit the criteria of anything listed above. Had I brought it home flawless, took it out of the case, played it, and then bonked it while I was putting it back in the case for the first time, I would have said FUCK, then smiled and accepted it.
I don't buy a new guitar everyday. It's been three or four years since I bought my Gibson, and I was super-excited to get this Tele. The fact of the matter is that I'm pissed off about this impersonal nick, and that's how I feel. I'm very good at shrugging things off, but this $1,000+ instrument purchase matters too much to me for shrugs.
C