UglyCasanova wrote:Summer NAMM has been sort of weak, pedal wise? Fair take?
Fair take? Yes. Getting excited for SNAMM is like getting excited for your 26th birthday or something. If you lower your expectations to nothing, you're likely to find some small kernel of enjoyment in it. SNAMM caters much more to guitarists, especially instrument launches. Going back 2-3 years or more, there's been a noticeable deescalation for pedal launches. Part of it I think has to do with the culture of Nashville and some of it has to do with the calendar. If you don't have something ready in January, is there much incentive to hold out for SNAMM in July? A lot of pedals get revealed at the beginning of the year, toward the end of spring (prior to summer touring/buying), and pre-November holiday shopping. Late-July isn't the best time to launch pedals. (tours are underway, vacations/travel & other competing expenses)
Like WIMK said, the summer show is more modest in scale & many smaller brands skip NAMM. YouTube/Instagram/forums are a much better way to connect directly with individual buyers. NAMM is better for networking with distributors and dealers. (which you realize I'm sure) Factor all that in and SNAMM will likely continue to decline a bit, until someone decides to take advantage of the void there.
The most interesting 2019 trend to me was that Superbooth completely eclipsed Musikmesse. Just going back one calendar year, SB completely leapfrogged Messe as the premier synth showcase. Messe came and went with most people not even realizing it had happened. It seemed like SB also motivated companies to skip or downplay their Winter NAMM involvement. For long-established companies (Moog/Sequential/Roland), they can still do both WNAMM & one of the European shows, but if you're a smaller, developing company it might make more sense to connect with synth heads at SB, rather than dealers/distributors/celebrities at WNAMM. That will be something to monitor going forward. Since SB is a newer show, I think the exhibiting costs are fairly reasonable, too.
Trade shows can seem antiquated and unnecessary, but it definitely helps companies grow and expand their supply network. If you look at pedal companies that have really exploded in recent years, most of them followed a fairly traditional method of going to trade shows and forming dealer relationships through in-person encounters.