How do you launch a pedal?

[UglyCasanova]

I only have a little under 1k subscribers, but I'd demo the crap out of your stuff. I can even send it back to you if you'd like. I just like to demo shit.

My channel name is UglyCasanova if you want to check it out. My subscribers like weird gear so that should be good for you. PM me if you're up for it. :

[sylnau]

UC is also very popular on TGP.
viewtopic.php?f=42&t=55552

Seriously, his demos are great! It would be interesting to hear his take on your pedals.

[UglyCasanova]

[raj007]

I only have a little under 1k subscribers, but I'd demo the crap out of your stuff. I can even send it back to you if you'd like. I just like to demo shit.

My channel name is UglyCasanova if you want to check it out. My subscribers like weird gear so that should be good for you. PM me if you're up for it. :

So here's how it went for me...Vidret mentions Ezhi and Aka and Pladask Elektrisk in a thread. I'd never heard of them. First thing I did was check to see if UglyCasanova had demos for them and sure enough he did. Since then, I went on a quest to buy Ezhi and Aka and I also recently purchased a Pladask Romferd as well...

For me, UC, Kayzer, Magpie, Rectal Hygenist , etc are who I go to first because they often feature the "weird stuff" and they do a fantastic job with em.

And it's led to me spending money haha.

[D-Rainger]

I think I've discovered something else about pedal launching; send out press releases!

[Chankgeez]

Yes, important.

[D-Rainger]

I'm slowly learning about what to put effort into....

Press releases; yes!

Making a 10 x size Dr Freakenstein Fuzz pedal; not so much...

[coldbrightsunlight]

I saw the photos and that was pretty great though

[D-Rainger]

Thanks!!!
That was my Christmas, right there - about 10 days of hotglue.
Shipping it to LA was OK - took a bit of sorting out. But packing it in LA and arranging shipping back to UK was incredibly tough and stressful - doing it on my own with rubbish wifi on phone and power running down, tropical rainstorms, flight departure deadline looming...
It fucking killed me!
But then I was able to use it again at the London Bass Guitar Show (a breeze!)....

So now I've got a giant Freakenstein that I can't really use anymore.
My girlfriend said 'we could hang it on the wall in the bedroom!!!' I know she didn't mean it - it might be just slightly overwhelming - but..... what a girl.

[hotknife]

D-Rainger on dat Knobs hype. Go go go!

[Seance]

Not having any real knowledge or first-hand experience, but having plenty of opinions...
I would imagine that hooking into the influential demo-dudes is probably a cost-effective
way to launch a new pedal. The only "wrong ways" to launch a pedal might perhaps
involve spending too much in a diffused and unfocused way using ineffective methods, or
to avoid making any effort at all (i.e. build perfect pedal—tell no one).

A tourbox and other forum-dwelling activities are probably good ways to slow-grow a user-base in a
mostly nebulous, hard to quantify way. Lots of people do research on pedal purchases
and "lurk" and soak up ideas/impressions/notions/feelings without even posting anything
themselves. So a tourbox could possibly create a small pool of goodwill as individuals use
pedals in their own personal way (certain forums are more shaded towards a certain user type,
but even still, different folks stomp pedals different, and use different gear for different sounds).
And then that pool sort of ripples out into other streams of influence and then into a river of
fuzz.

Bottom line: the Knobs video was good. I enjoyed it.

[neonblack]

Also got the Reinhardt bump on Pedalsandeffects. Freakenstein sounded gnarly on that fuzz wars episode.

Also the Echo-X is a genius idea in a tiny format and I WANT IT BAD.

[D-Rainger]

D-Rainger on dat Knobs hype. Go go go!

Yay!

[D-Rainger]

Not having any real knowledge or first-hand experience, but having plenty of opinions...
I would imagine that hooking into the influential demo-dudes is probably a cost-effective
way to launch a new pedal. The only "wrong ways" to launch a pedal might perhaps
involve spending too much in a diffused and unfocused way using ineffective methods, or
to avoid making any effort at all (i.e. build perfect pedal—tell no one).

A tourbox and other forum-dwelling activities are probably good ways to slow-grow a user-base in a
mostly nebulous, hard to quantify way. Lots of people do research on pedal purchases
and "lurk" and soak up ideas/impressions/notions/feelings without even posting anything
themselves. So a tourbox could possibly create a small pool of goodwill as individuals use
pedals in their own personal way (certain forums are more shaded towards a certain user type,
but even still, different folks stomp pedals different, and use different gear for different sounds).
And then that pool sort of ripples out into other streams of influence and then into a river of
fuzz.

Bottom line: the Knobs video was good. I enjoyed it.

Thanks! Interesting stuff.... A tourbox is a weird idea, but maybe good...

[D-Rainger]

Also got the Reinhardt bump on Pedalsandeffects. Freakenstein sounded gnarly on that fuzz wars episode.

Also the Echo-X is a genius idea in a tiny format and I WANT IT BAD.

Thanks!
Yeh - I play in a one guitar band, and don't know how I got by without the Echo-X! All kinds of dubby oscillations take the pressure off, while I can just play rhythm or whatever underneath....