D.o.S. wrote:Like, if she'd gone to levitate the pentagon or burned money on wall st. or something else out of the Abbie Hoffman playbook, I'd be more inclined to agree with you, but the personal blowback to her (or her brand) is zilch. It's not as if they snuck this one past CBS/NBC/ABC or anything. No risk no reward no praise, especially since, sans video, the song would just be more inane bullshit on top of other inane bullshit.
That's my takeaway.
Eh, this sounds a bit like you're romanticizing resistance. She has a platform, she might just be using it. That she stands to gain from this doesn't have to diminish what she's doing. I get what you mean about risk/reward/praise, but that logic isn't really at play here as far as I can see. MIA, for example, didn't really have anything to say except a kind of generalized 'fuck you,' which doesn't get anyone anywhere. It just credentialed her as someone with some kind of credibility--which is the same thing she'd undermined by doing a Super Bowl appearance in the first place. It just seemed kind of desperate and adolescent.
And how fucking dare you agree/disagree with me. I don't really even have an opinion as such, just working some things out...
Beyonce is her own corporate overlord. Not sure who's signing her paychecks these days. So Pepsi telling cops to stop shooting people might not be any different than Beyonce doing so. She's already at single name-status, so the branding process is complete.
But I enjoyed this for what it is, and I think it has massive appeal to a huge audience. Perhaps it was a mistake to set this up as a question of motivation--I can see how that's where this started--but this seems like a net positive to me. I struggle a lot with this--what are the politics of using station and influence to institute change? Is it even possible to push from the back, or to 'institute' grassroots movements? Can those things cohabitate, or does the existence of one prohibit the growth of the other?
I don't expect answers, nor am I Beyonce. Just trying to be transparent. But I do think that--since this is a matter of talking about race--that rolling live grenades into the pop consciousness is awesome. Seems to me to that there is definitely subversive with this video, if not the tune itself. But, as expected, it doesn't go far enough to earn an ILF stamp of approval.