ilovefuzz.com

[youtube]http://www.youtube.com/watch?v=9AHhKRqdtGs[/youtube]

so wasteful

John Matrix wrote:so wasteful

Agreed. It's a deplorable misuse of resources; but it happened, so I'm glad I got to see it (would it have killed them to plug them into amps first?).

I actually almost started an argument with some commentator on that video, but life is too short to imagine stuffing someone's mouth full of dirty socks over the internet.

Could've easily swapped in some cheap standard pickups and donated them to schools.... It reminds me of ab*rcrombie burning their unsold clothes to protect their brand image

I have so many questions about this whole thing
1) if these guitars had to be destroyed, why drive an excavator over them? Why not throw them in a compactor or something more efficient?
2) how can a defective component make a guitar so dangerous that they have to destroy the entire guitar? There was nothing salvageable on these guitars? I would think the neck and body would be safe enough to reuse at the very least

crochambeau wrote: would it have killed them to plug them into amps first?

First thing I though about when I saw this!

MrNovember wrote: 1) if these guitars had to be destroyed, why drive an excavator over them? Why not throw them in a compactor or something more efficient?

I will be Captain Obvious here, but... marketing?

tremolo3 wrote:

MrNovember wrote: 1) if these guitars had to be destroyed, why drive an excavator over them? Why not throw them in a compactor or something more efficient?

I will be Captain Obvious here, but... marketing?

So the whole there's no such thing as bad publicity thing?

Come on Gibson--re-paint the headstocks and start a new lawsuit myth.

Or, what Curtis said

lol at the idea that selling these would've hurt the brand somehow.

prrrfakes wrote:lol at the idea that selling these would've hurt the brand somehow.

you mean selling these would've hurt the brand even more somehow