ilovefuzz.com

aen wrote:

jwar wrote:Not sure if Ben and Louise want it common knowledge but yes she bought it back. The details are their first private business.

Louise built an NDA into the contract when we sold it back to her.
I feel like I've been over this a few times, but let me break it down
ONE
LAST
TIME.

We bought Devi Ever FX outright. Every circuit, every image, every name, every design, every webpage, all of it. We were pretty fuckin sure Devi would make that really hard for us eventually.
In the meantime, our operating budget, visibility, press coverage, and dealer count skyrocketed. Louise got the fuck out of a software job and back at Dwarfcraft. I did some of the best design work of my career. We sunk all that Devi Money into big projects, most of which are still making us money today.
Then Devi made things very difficult for us. So we stopped working on that brand, let it rot on the vine until we had collected the last of it's drippings, and then sold the moldy husk back to Devi Ever because it wouldn't do anyone any good to leave it there, and it felt increasingly petty to hang on to this dead brand as time passed.
In addition to Louise and myself we have two full time employees, one part time builder, and a couple freelance digital engineers on the team, and we've recently moved to a bigger, better workshop. Our pre-orders sell out. Our pedals still make sounds you haven't heard before.

So yeah, we're doing fine.

Jwar wrote:

aen wrote:

jwar wrote:Not sure if Ben and Louise want it common knowledge but yes she bought it back. The details are their first private business.

Louise built an NDA into the contract when we sold it back to her.
I feel like I've been over this a few times, but let me break it down
ONE
LAST
TIME.

We bought Devi Ever FX outright. Every circuit, every image, every name, every design, every webpage, all of it. We were pretty fuckin sure Devi would make that really hard for us eventually.
In the meantime, our operating budget, visibility, press coverage, and dealer count skyrocketed. Louise got the fuck out of a software job and back at Dwarfcraft. I did some of the best design work of my career. We sunk all that Devi Money into big projects, most of which are still making us money today.
Then Devi made things very difficult for us. So we stopped working on that brand, let it rot on the vine until we had collected the last of it's drippings, and then sold the moldy husk back to Devi Ever because it wouldn't do anyone any good to leave it there, and it felt increasingly petty to hang on to this dead brand as time passed.
In addition to Louise and myself we have two full time employees, one part time builder, and a couple freelance digital engineers on the team, and we've recently moved to a bigger, better workshop. Our pre-orders sell out. Our pedals still make sounds you haven't heard before.

So yeah, we're doing fine.

oldangelmidnight wrote:Let us remember that without Devi, there would be no ILF. She was the founder and there's a little of that crazy in all of us. I'm just glad she gave it over to Thomas before she totally went off the deep end. Fuzzhugger forever!

oldangelmidnight wrote:Let us remember that without Devi, there would be no ILF. She was the founder and there's a little of that crazy in all of us. I'm just glad she gave it over to Thomas before she totally went off the deep end. Fuzzhugger forever!

UglyCasanova wrote:

Jwar wrote:Without Devi the industry itself would probably have been drastically different.

echorec wrote:

Jwar wrote:Without Devi the industry itself would probably have been drastically different.

This seems like a bit of a reach to me.

She's not exactly Bob Moog, Roger Mayer, or Zachary Vex. Nor is she Mike Matthews, Glenn Snoddy, or David Cockerel. Nature abhors a vacuum, and I imagine without her, we'd still have plenty of DBAs, Frantones, Fairfields, & Red Pandas.

echorec wrote:

Jwar wrote:Without Devi the industry itself would probably have been drastically different.

This seems like a bit of a reach to me.

She's not exactly Bob Moog, Roger Mayer, or Zachary Vex. Nor is she Mike Matthews, Glenn Snoddy, or David Cockerel. Nature abhors a vacuum, and I imagine without her, we'd still have plenty of DBAs, Frantones, Fairfields, & Red Pandas.

When I think about the companies that I support the most frequently (EQD, Chase Bliss, Meris, Hologram, Empress), I just don't see Devi serving as anyone's muse. Many of the best builders are either formally-educated engineers or people who are largely autodidactic.

Yes, you can see a direct influence on Dwarfcraft, but that's 1 out of hundreds of builders worldwide. There are certainly some others who were inspired by seeing cheaper DIY designs, but unfortunately, I think what's set her apart is her antics above everything else.