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Re: Failed Pedal Lines and Companies
Posted: Tue Apr 04, 2017 10:07 pm
by JonnyAngle
aen wrote:jwar wrote:Not sure if Ben and Louise want it common knowledge but yes she bought it back. The details are their first private business.
Louise built an NDA into the contract when we sold it back to her.
I feel like I've been over this a few times, but let me break it down
ONE
LAST
TIME.
We bought Devi Ever FX outright. Every circuit, every image, every name, every design, every webpage, all of it. We were pretty fuckin sure Devi would make that really hard for us eventually.
In the meantime, our operating budget, visibility, press coverage, and dealer count skyrocketed. Louise got the fuck out of a software job and back at Dwarfcraft. I did some of the best design work of my career. We sunk all that Devi Money into big projects, most of which are still making us money today.
Then Devi made things very difficult for us. So we stopped working on that brand, let it rot on the vine until we had collected the last of it's drippings, and then sold the moldy husk back to Devi Ever because it wouldn't do anyone any good to leave it there, and it felt increasingly petty to hang on to this dead brand as time passed.
In addition to Louise and myself we have two full time employees, one part time builder, and a couple freelance digital engineers on the team, and we've recently moved to a bigger, better workshop. Our pre-orders sell out. Our pedals still make sounds you haven't heard before.
So yeah, we're doing fine.
And you're sexy as all get out.
Re: Failed Pedal Lines and Companies
Posted: Wed Apr 05, 2017 4:10 am
by Eivind August
I don't think anyone actually believed Dwarfcraft was doing badly beyond Nora mistaking you guys for Devi Ever. But yeah, good post, feel the love!
Re: Failed Pedal Lines and Companies
Posted: Wed Apr 05, 2017 4:14 am
by actual
Feels good man.
Re: Failed Pedal Lines and Companies
Posted: Sun Jun 03, 2018 3:13 pm
by kevdes93
I love this thread. Not really sure why.
Add Midnight Amplification to the list, Nics disappeared and reappeared several times but it seems the website is now officially defunct and his IG page has all comments turned off
Good riddance, dickhead jerked me around for 9 months for an ormat preamp that showed up DOA, not to mention the 2 other midnight pedals i had with egregious QC problems
Re: Failed Pedal Lines and Companies
Posted: Sun Jun 03, 2018 5:00 pm
by 3205
I'm morbidly curious about what Samsung/Harman is going to do with DigiTech/DOD now. It's an ant of a brand underneath an elephantine corporation. They laid off everyone who had ever had anything to do with it - hundreds of years of collective experience (seriously, after nearly a decade I was still the new guy). Watch that space, I guess.
Re: Failed Pedal Lines and Companies
Posted: Sun Jun 03, 2018 7:41 pm
by nogodsnobedtimes
Yeah it's gonna be interesting to see what happens with all that. I thought it was extra shitty that this all went down right after the Rubberneck launched with a lot of fanfare.
Re: Failed Pedal Lines and Companies
Posted: Mon Jun 04, 2018 3:34 am
by Iommic Pope
I have a Rubberneck and it is fucking great.
Such a waste of potential.
Re: Failed Pedal Lines and Companies
Posted: Mon Jun 04, 2018 1:16 pm
by Confuzzled
3205 wrote:I'm morbidly curious about what Samsung/Harman is going to do with DigiTech/DOD now. It's an ant of a brand underneath an elephantine corporation. They laid off everyone who had ever had anything to do with it - hundreds of years of collective experience (seriously, after nearly a decade I was still the new guy). Watch that space, I guess.
Had no idea that this happened. Does this mean no revival of the space station? no dirty robot v2?
How about Frantone? Thought she was on her way to reviving her brand and then it seems to have fizzled out.
Re: Failed Pedal Lines and Companies
Posted: Mon Jun 04, 2018 2:52 pm
by Sonaboy
GIG-FX
I had that tremolo / panning pedal in a wah type of case they made called The Chopper, which was pretty unique at the time. Lots of good ideas and sounded great IMO.
The pedal let you select trem wave shape, depth/speed, trem or pan, and whether the treadle controlled the speed of the wave or the volume of it. Stereo in/out, no click switch (you just put your foot on it and a photo sensor faded in the effect).
They did the same for an overdrive that let you choose whether the treadle controlled the gain or the mix.
They were pricey though, so no one I ever met in 20 years of playing had one on their board.
Also - did Moog hang it up?
Re: Failed Pedal Lines and Companies
Posted: Mon Jun 04, 2018 3:00 pm
by JonnyAngle
Sonaboy wrote:Also - did Moog hang it up?
not sure if serious, but no. They've been releasing new products on the regular.
Re: Failed Pedal Lines and Companies
Posted: Mon Jun 04, 2018 3:07 pm
by Inconuucl
JonnyAngle wrote:Sonaboy wrote:Also - did Moog hang it up?
not sure if serious, but no. They've been releasing new products on the regular.
They did discontinued all of their pedals through, probably to concentrate on modular.
Re: Failed Pedal Lines and Companies
Posted: Mon Jun 04, 2018 3:15 pm
by jrfox92
Inconuucl wrote:JonnyAngle wrote:Sonaboy wrote:Also - did Moog hang it up?
not sure if serious, but no. They've been releasing new products on the regular.
They did discontinued all of their pedals through, probably to concentrate on modular.
I thought they only canceled the Moogerfoogers?
Re: Failed Pedal Lines and Companies
Posted: Mon Jun 04, 2018 4:03 pm
by coupleonapkins
Confuzzled wrote:How about Frantone? Thought she was on her way to reviving her brand and then it seems to have fizzled out.
She had a working arrangement with Bearfoot FX to manufacture a majority of her back catalog, but that seemed to dissolve a few months before it was supposed happened.
However, she did bring back the Peach Fuzz, Cream Puff & Vibutron, and all three are available direct on a made-to-order basis
directly from her site (Vintage King is currently stocking them, too).
Re: Failed Pedal Lines and Companies
Posted: Mon Jun 04, 2018 4:15 pm
by coupleonapkins
jrfox92 wrote:Inconuucl wrote:JonnyAngle wrote:Sonaboy wrote:Also - did Moog hang it up?
not sure if serious, but no. They've been releasing new products on the regular.
They did discontinued all of their pedals through, probably to concentrate on modular.
I thought they only canceled the
Minifoogers?
Re: Failed Pedal Lines and Companies
Posted: Mon Jun 04, 2018 5:06 pm
by jrfox92
coupleonapkins wrote:all three are available direct on a made-to-order basis
