Custom shop pre-aging guitars is getting out of hand

[crochambeau]

[Chankgeez]

[John Matrix]

so wasteful

[crochambeau]

so wasteful

Agreed. It's a deplorable misuse of resources; but it happened, so I'm glad I got to see it (would it have killed them to plug them into amps first?).

I actually almost started an argument with some commentator on that video, but life is too short to imagine stuffing someone's mouth full of dirty socks over the internet.

[Bartimaeus]

Could've easily swapped in some cheap standard pickups and donated them to schools.... It reminds me of ab*rcrombie burning their unsold clothes to protect their brand image

[MrNovember]

I have so many questions about this whole thing
1) if these guitars had to be destroyed, why drive an excavator over them? Why not throw them in a compactor or something more efficient?
2) how can a defective component make a guitar so dangerous that they have to destroy the entire guitar? There was nothing salvageable on these guitars? I would think the neck and body would be safe enough to reuse at the very least

[ognoy]

would it have killed them to plug them into amps first?

First thing I though about when I saw this!

[tremolo3]

1) if these guitars had to be destroyed, why drive an excavator over them? Why not throw them in a compactor or something more efficient?

I will be Captain Obvious here, but... marketing?

[MrNovember]

1) if these guitars had to be destroyed, why drive an excavator over them? Why not throw them in a compactor or something more efficient?

I will be Captain Obvious here, but... marketing?

So the whole there's no such thing as bad publicity thing?

[Dandolin]

Come on Gibson--re-paint the headstocks and start a new lawsuit myth.

Or, what Curtis said

[prrrfakes]

lol at the idea that selling these would've hurt the brand somehow.

[halfwaytobedlam]

lol at the idea that selling these would've hurt the brand somehow.

you mean selling these would've hurt the brand even more somehow