goroth wrote:KaosCill8r wrote:
Devi as a person regardless of behaviour has fairly high profile within the pedal buying public.
Devi as a brand even more so.
Joe Average can't separate the two.
Devi as a person has no access to Devi as a brand.
Create a shit storm, devalue the brand.
Reacquire brand because Mr and Mrs Dwarf already have one successful business and with all the shit one has to put up with running a business anyway, why bother with more right?
Reunite Devi the person and brand.
Profit.
I don't think Devi has high profile anymore.
When she did- it wasn't really that high profile.
Nowhere near Keeley (or Vex or Fuller)-but big in ILF-type environments
Sure she had a pedal featured in Guitar World
Sure she had a deal with musician's friend
- but even at the brand peak it wasn't even a household name within the pedal buying public.